With business owners and consumers growing more and more sceptical of claims made by global corporations and large retail chains, it is easy to go from being wary to being misinformed by half-truths, rumours and innuendo.

Like any industry, printing is not removed from this – and as with any industry that has increasing scrutinies in an age of environmental concerns, responsible players seek to educate and inform so decisions can be made upon facts, rather than fictions.

Here we take a look at five common fallacies that surround modern business imaging:

1. Printing is harmful to the environment

While printing can be wasteful – as with any other industry – resource reduction, reuse, and recycling have very real positive impacts.

At the outset, it most often comes from carefully managed sustainable farms that replant trees to offset harvest.

E-waste and cartridges are also recycled to limit landfill and any chemical leeching into the environment – and today we use far safer inks and toners than years gone by.

And few stop to think that printing, as opposed to ‘going digital’ only involves a single carbon emission event at the time of print - where every time a digital device is used to read or edit a document it requires battery and/or mains power usage!

2. Printing is costly – and dying in the digital age

While printers – especially the multifunction unit (MFP’s) commonplace in offices – can represent a significant upfront cost, they do prove cost efficient over time.

Despite the ‘paperless office’ concept gaining traction, business do need to print at certain times - and in certain industries printing is irrefutably indispensable.

Outsourcing printing requirements is far more expensive per page than in-house.

While toner, maintenance and other running costs do add up, these can be negated with a managed print solution, where all aspects of setup, consumables delivery and servicing and repairs are included in a fixed monthly cost.

3.Printers are just for printing

Monochrome printer/photo copiers have been around for decades.

Nowadays, MFPs can scan, fax and email, print in full photo quality colour in a range of sizes on a range of paper, card stock, and even plastics and vinyl – and connect to host of devices wirelessly.

They really have become the ‘swiss army knife’ of any modern office to seamlessly transition documents across a range of mediums in a range of formats.

4.MFP’s are difficult to use – and always playing up

A typical office MFP is actually easier than ever to use – and far less prone to unexpected maintenance and breakdown issues.

Modern units are controlled via intuitive touch screen and app-based interfaces, just like a smartphone.

Governed by intelligent software, MFP’s pre-empt any problems that can cause not only breakdown and repairs, but ongoing issues with poor print quality and usability via warning alerts and step-by-step guides.

If you opt for a managed print solution, all servicing is scheduled and each unit is monitored back-tobase for real time diagnostics and immediate repair technician dispatch whenever required.

Plus all ink/toner, paper and other consumables can be delivered and installed as needed!

5.All MFP’s are pretty much the same

Some brand specialise in high volume printing, other specialise in high quality printing.

Some models are designed for speed, others are for increased cost efficiencies.

Every industry has vastly different requirements, and each office has different nuances in terms of size, scalability, device connectivity and printing frequency across any given day, week, month or season.

While anyone can do their own research, it often pays to talk to professionals who knows and understands how to maximise efficiencies and reduce printing costs in each and every case.

And while buying outright can make sense, it also represents a depreciating asset that cannot simply upgraded – or downgraded – as office requirements change over time ... not to mention headaches when things can (and do) go wrong to cause productivity holdups.

Scope Business Imaging presents bespoke, tailored solutions for any business large or small.

With some of the world’s leading brands in print technology Scope BI has the knowledge and know-how – and a proven track record – to keep businesses large and small across WA ahead of the competition.

From the Pilbara to the South West, and right across Perth Metro, contact Scope to discuss how we can improve your business imaging requirements today.

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